The E-commerce Data Feed Connector (EDF-5) is a revolutionary concept that directly connects the Digital Media Platform (DMP) to your existing infrastructure. This integration allows your DMP to become as intelligent as your e-commerce system. Based on the J2EE Connector Architecture, our data feed connector can integrate with existing enterprise information systems to exchange pertinent information.

External Data

The EDF-5 will allow advertisers to target customers based on environmental and market conditions. When specified by the advertiser, particular advertisements such as Coca-Cola commercials can be programmed to display when the city temperature reaches over 30 degrees. The EDF-5 adds a powerful new element in the strategic planning of an advertising campaign.

Corporate Data

The EDF-5 can also connect directly to your existing e-commerce Web site and infrastructure. This adds an additional element of efficiency to your campaign. The Digital Media Platform (DMP) can be programmed to display specific advertisements dependent on the direction of your company. In the event of a sale or promotion, our systems can be automatically configured to launch sale advertisements in place of your regular advertisement, allowing you to disseminate information quickly and efficiently.